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The best customer loyalty apps for small businesses in 2026

Short answer: for a local business that wants stamps, points and giveaways for under €6 a month, Socios is the cheapest all-in-one option. Loyapp suits you if you’d rather customers didn’t have to download an app; WinStamp has the largest international user base, and Lealy offers AI features and a free plan for a handful of customers.

· Socios Team

Transparency: this comparison was put together by Socios. Competitor information comes from their official websites and app store listings, checked in October 2026. If anything has changed, get in touch and we’ll correct it.

Comparison table

Socios Loyapp WinStamp Lealy
Plan with stamps + points €5.99/month €36/month + VAT (Loyal) — —
Cheapest paid plan €5.99/month €6/month + VAT (50 customers) $9.99/month¹ €16/month + VAT
Free plan — Up to 10 customers — Up to 20 customers
Free trial 14 days, no card needed 30 days 7 days 30 days
Stamp card ✅ ✅ ✅ —
Points card ✅ Loyal plan only — ✅
Automatic giveaways ✅ — — Via associations
Does the customer need an app? Yes (free) No (web sign-up) Yes Yes
Hardware Just your phone Just your phone Phone or tablet —
Website languages ES, EN, FR, PT ES, CA, EN EN ES
Business map or directory ✅ ✅ — Marketplace

¹ WinStamp states that its prices are for Apple devices in the US and may vary by country. «—» means it isn’t offered or we couldn’t verify it on their website.

Socios: the most complete for the price

  • Pros: stamps, points and giveaways in a single €5.99/month plan. Set-up takes 5 minutes and customers get their stamp in 3 seconds with a QR code. The business map helps new customers discover you.
  • Cons: customers need to download the Socios app (free). It is a young platform: live in more than 10 businesses in Spain and Mexico.
  • Best for: cafés, hair salons, bakeries and neighbourhood shops looking for a complete programme at the lowest cost. See pricing.

Loyapp: no app for the customer

  • Pros: customers can sign up from their browser without downloading anything. Low entry price, a discounted annual plan and a presence in Spain and Latin America.
  • Cons: points, cashback, birthdays and push notifications are only on the Loyal plan (€36/month + VAT). The Starter plan is limited to 50 customers.
  • Best for: businesses that only want a stamp card and don’t want to ask customers to install anything.

WinStamp: the most widely used internationally

  • Pros: a large user base and a highly rated customer app in the app stores. Unlimited customers and staff.
  • Cons: prices published in US dollars, English-only website and a focus on stamp cards.
  • Best for: businesses with an international clientele that only need stamps.

Lealy: AI-powered loyalty

  • Pros: free plan for up to 20 customers, AI recommendations on its PRO plan and Apple and Google Wallet integration, according to its App Store listing.
  • Cons: the full plan costs €16–24/month + VAT, and it still has few public reviews.
  • Best for: businesses that want to automate campaigns with AI and don’t mind paying more.

How to choose your loyalty app

  1. Low budget and a complete programme (stamps + points + giveaways): Socios.
  2. Customers don’t have to install anything: Loyapp.
  3. Tourist or international clientele: WinStamp.
  4. Automated AI campaigns: Lealy.

Still not sure whether to go for stamps or points? Read the customer loyalty guide or the guide for your industry: coffee shops, hair salons or local shops.

Frequently asked questions

What is the cheapest loyalty app for a small business?

For a stamp card, a points card and giveaways in the same plan, Socios (€5.99 a month). Loyapp has plans from €6 a month + VAT with stamps, but points are on the €36 plan. Loyapp and Lealy have free plans limited to 10 and 20 customers.

Are there free loyalty apps?

Yes, with limits: Loyapp allows up to 10 customers and Lealy up to 20 on their free plans. For a business with regular customers they usually fall short.

Which is better, an app or a card in the phone’s Wallet?

An app allows notifications, a business map and giveaways; a Wallet card or web sign-up is less effort for the customer, but offers fewer features.

Which loyalty app has giveaways?

Socios includes automatic giveaways in its Pro Plan. Lealy offers giveaways through traders’ associations, according to its App Store listing.

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