Socios is a customer loyalty app for local businesses: customers use the Socios app (free) to collect stamps and points, and businesses use Socios Plus (14 days free, then €5.99 a month) to create their cards, giveaways and promotions. Here we answer the most common questions and explain the key terms.
· Socios Team
Everything a business does to make its customers come back and buy again. Find out more in the customer loyalty guide.
A loyalty programme that runs on the phone instead of with paper or plastic cards: stamps, points and rewards are stored in an app.
The phone version of the classic paper card: the customer earns a stamp per visit or purchase and, once the card is complete, gets a reward (for example, «9 coffees = 1 free»). See stamp cards.
A system in which every euro spent earns points that the customer exchanges for discounts or gifts. It works best when the spend varies a lot. See points cards.
A regular prize draw among customers who buy from or visit the business; every purchase is an entry. See giveaways.
What the customer gets for completing their card or redeeming their points: a free product, a discount or an extra service.
A customer who comes back regularly. They are the main goal of any loyalty programme.
The percentage of customers who are still buying from your business after a given period (for example, a month or a year).
The percentage of cards completed or points redeemed compared with those issued. If it is very low, the reward is too far away or not appealing enough.
A refund of a percentage of what was spent, as credit for the next purchase. It is a variant of the points programme.
A code the customer shows in their app to identify themselves; the business scans it with a phone to give stamps or points without physical cards.
An alert that arrives on the customer’s phone: for example, that they are one stamp away from their reward or that there is a new giveaway.
The phone’s digital wallet (Apple Wallet or Google Wallet), where some tools store loyalty cards. Socios uses its own app, which adds a map of businesses, giveaways and notifications.
Still have questions? Get in touch or work out your own numbers with the ROI calculator.
Yes. The Socios customer app is, and always will be, free, with no strings attached.
The customer shows the QR code in their Socios app when paying and the business scans it with Socios Plus. The stamp or points are added instantly.
Sign-up details (name and email) and loyalty activity (stamps, points and redemptions). Businesses can see the stamps and points linked to your QR code, but not your email, and Socios does not sell data to third parties. Full details are in the privacy policy.
It comes with a 14-day free trial, no credit card required. After that, the Pro Plan costs €5.99 a month, with no long-term contract: you can cancel whenever you like.
No. Everything works from your phone: you scan the customer’s QR code with the camera in Socios Plus.
Less than 5 minutes from download to having your first stamp card or points card up and running.
Yes. You can combine stamp cards, points cards and giveaways in the same business.
Socios has active businesses in Spain and Mexico, and the website is available in Spanish, English, French and Portuguese.