In a beauty salon, loyalty means clients keep booking their treatments with you rather than with the competition. The most effective approach is a digital stamp card per session (for example, «5 sessions = 1 free») plus a points card for products, all from the Socios app.
· Socios Team
Beauty clients come back every 2 to 6 weeks and are very loyal… until they spot an offer at another salon. A half-completed card gives them a clear reason to come back to you, and lets you see who hasn’t been in for a while.
A nail salon with 120 regular clients who come every 3 weeks, at €25 per session. Card: «5 sessions = 1 free gel polish».
| Item | Per month |
|---|---|
| If 20 clients who sometimes went elsewhere now always come to you (+1 session/month) | +€500 in sales |
| Free sessions (≈34/month, material cost ≈€3) | ≈ −€100 |
| Socios Plus | −€5.99 |
| Result | ≈ +€390 |
Work out your own numbers with the calculator.
Between 5 and 6 for recurring treatments (manicures, waxing, facials). For expensive treatments, a points card based on spend works better.
A free session, a complementary treatment (for example, a polish with the manicure) or a discount on products.
Yes. You can create one card for nails, another for waxing and another for facials.
It complements them: a package is paid upfront, while a stamp card rewards loyalty without asking for payment in advance.