A loyalty programme pays off when the revenue from the extra visits it generates is greater than the cost of the rewards and the tool. Move the sliders using your own business figures to estimate how much a Socios stamp card or points card could earn you each month.
· Socios Team
Calculator
Move the sliders with your own numbers and see an estimate of the extra revenue per month.
Estimated extra revenue
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per month
Indicative estimate. Actual results depend on your business and how you use the programme.
The calculator uses a simple formula:
Extra revenue per month = visits per week × 4.33 × average spend × increase in visits (%)
For example, a café with 300 visits a week, an average spend of €3 and an 8% increase:
300 × 4.33 × €3 × 0.08 ≈ €312 more per month.
Then you need to subtract two costs:
The figure the calculator shows is an indicative estimate of gross revenue. The real result depends on your business and on how well you promote the programme.
| Industry | Typical frequency of a regular customer | Indicative average spend | Recommended programme |
|---|---|---|---|
| Cafés and bars | 2–5 times a week | €2–5 | Stamps (8–10) |
| Bakeries | Almost every day | €2–4 | Stamps (10–12) |
| Hair salons and barbershops | Every 3–6 weeks | €12–40 | Stamps (4–6) |
| Beauty salons | Every 2–6 weeks | €20–60 | Stamps (5–6) or points |
| Restaurants | 1–4 times a month | €15–40 | Points + giveaways |
| Local shops | Weekly | €10–50 | Points |
These are indicative ranges to help you fill in the calculator. Always use your business’s real figures if you have them.
Still not sure which programme to choose? Read the customer loyalty guide or take a look at our pricing.
Multiply your weekly visits by 4.33 (the number of weeks in a month), by your average spend and by the increase in visits you expect. Then subtract the cost of the rewards and of the tool.
Industry studies put the effect of a loyalty programme at between 5% and 20% more repeat visits. For a first estimate, 5–8% is a sensible figure.
No: it shows the gross extra revenue. Subtract the cost of what you give away; with a well-chosen reward, it is usually between 3% and 10% of what the customer spends to earn it.
The customer app is free. For businesses, Socios Plus comes with a 14-day free trial, after which the Pro Plan costs €5.99 a month, with no long-term contract.