The simplest salon loyalty programme for a hairdresser or barbershop is a digital stamp card: one stamp per cut or service and, once it is complete, a free cut or a complimentary treatment. With Socios the customer carries it on their phone and you can see who hasn’t been in for weeks.
· Socios Team
As customers come back every few weeks, a short card keeps them motivated without the reward feeling out of reach.
Stamps per service, because customers care more about “how many times I’ve been” than how much they’ve spent. If you sell products, add a points card to reward those purchases too.
A barbershop with 150 regulars who get a cut every 5 weeks, at €15 a cut. Card: «4 + 1 free».
| Item | Per month |
|---|---|
| If the card brings the visit forward by a week (every 4 weeks instead of 5) | ≈ +€480 in sales (≈32 more cuts) |
| Free cuts (≈32/month: they cost time, hardly any materials) | Cost of time |
| Socios Plus | −€5.99 |
The big win isn’t just frequency: a customer with a card doesn’t go to the barber across the road. Work out your own numbers with the calculator.
Between 4 and 6. Customers get a haircut every 3 to 6 weeks, so with 5 stamps they complete the card within a few months without losing motivation.
A free or half-price cut, or an extra service (beard trim, hair treatment) that costs you little and means a lot to the customer.
Yes. You can combine the per-service stamp card with a points card for products (shampoos, waxes, treatments).
No. Socios works separately from your booking diary: you just scan the customer’s QR code when they pay.