A restaurant loyalty programme rewards diners who come back, usually with points for every euro spent that can be exchanged for a dessert, a discount or a meal. With Socios you can combine it with monthly giveaways so customers always have a reason to book again.
· Socios Team
The best rewards have high perceived value and low cost: a homemade dessert, a bottle of house wine, a starter to share or a discount on the next visit (which also guarantees they come back).
A restaurant with 200 regulars who come once a month and spend €25 on average. Programme: 1 point per euro, 100 points = €5.
| Item | Per month |
|---|---|
| If 20% of those customers come one extra time a month (+40 visits × €25) | +€1,000 in sales |
| Rewards redeemed (≈5% return on what programme members spend) | ≈ −€300 at menu price (far less in real cost) |
| Socios Plus | −€5.99 |
Work out your own numbers with the return calculator.
Points. A restaurant bill varies a lot (one person or a table of six), so rewarding each euro spent is fairer and more profitable than rewarding each visit.
A simple rule is 1 point per euro and a reward worth about €5 for every 100 points, which means a 5% return to the customer.
Yes. In that case a stamp card may work better: «10 set lunches = 1 free», because the price is fixed and customers come in often.
The waiter scans the customer’s QR code with their phone when taking payment and enters the amount. The points are added instantly.